FASHION FOR FOOLS

The Business of Fashion 

Straight from the runway: Every look from Thom Browne . http://bof.bz/pz7V30cSpXC

HERE IS EVIDENCE THAT THE FASHION INDUSTRY - ALSO KNOWN AS THE RAG TRADE - CAN FOOL FOOLS INTO SPENDING MILLIONS OF DOLLARS ON EVEN THE MOST RIDICULOUS RAGS.

DECADES AGO A CHAP NAMED LEVI STRAUSS CREATED BLUE JEANS. THEY WERE WORN BY FARMERS, FACTORY WORKERS, POOR PEOPLE.

THEN SOME ADVERTISING MAVENS THOUGHT OF A WAY TO SELL JEANS AS FASHIONABLE. THEY STARTED ADVERTISING JEANS ON HALF NAKED MALE AND FEMALE MODELS AND THE FOOLS STARTED SPENDING MILLIONS OF DOLLARS WHILE THE JEANS AND ADVERTISING FOLKS LAUGHED THEIR HEADS OFF ON THE WAY TO THEIR BANKS.

THEN TO PROVE HOW REALLY STUPID PEOPLE ARE, THEY STARTED PROMOTING TORN, WORN JEANS AS DESIRABLE - AND THE FOOLS SPENT MORE MILLIONS ON TORN, WORN JEANS.

WHEN I WAS A KID, JEANS COST $3.75 A PAIR AND WHEN THEY GOT TORN OR WORN, THEY WENT INTO THE GARBAGE.