SINCLAIR BROADCASTING - CONTROLLING THE NEWS

DEMOCRACY NOW
PBS
Excerpt – October 26, 2017

NERMEEN SHAIKH: Well, Andy, before—could you explain, because—as a result of overturning this rule, all of these different stations, TV stations and radio stations, can be increasingly consolidated. Now, one of the companies under which these stations have been consolidated is Sinclair Broadcasting. But this media organization, very few people know about. So could you tell us about this broadcasting channel?

 

ANDY KROLL: Yeah. I like to say that Sinclair Broadcast Group is the most influential media organization that most Americans have never heard of. It owns nearly—owns or operates nearly 200 local TV stations around the country. It has a tremendous influence over the local news business.

 

And it marries that influence, that size, reaching into 40 percent of households right now, with a unabashed conservative and pro-Trump agenda. You see that in the kind of programming that Sinclair produces and sends out to its local stations. These are called "must-run segments." They take, you know, basically, a shamelessly pro-Trump message, repeating talking points of the administration's through its commentators, and putting that into the local news.

 

And as you mentioned earlier, Sinclair is eyeing a deal to acquire 42 new stations around the country, giving it a reach to almost three-quarters of American households. So this is a massive broadcast company, set to get even bigger. And it has a distinct conservative viewpoint that it is intent and bent on projecting out to the millions of people who watch its television channels.

 

AMY GOODMAN: Explain what you mean when you say "intent and bent on." Your headline of your piece, "Ready for Trump TV? Inside Sinclair Broadcasting's Plot to Take Over Your Local News." What are the edicts being handed down?

 

ANDY KROLL: Well, Sinclair is a pioneer in what's known as the "must-run segment." This is a segment that is produced by Sinclair's corporate headquarters here in the D.C. area and also in Maryland, that it produces, and then it sends out to its stations around the country—again, almost 200 of them—and says, "You are required to run this 90-second commentary or this two-minute editorial." That content, that is being distributed out around the country, has a very clear, unequivocal conservative, partisan bent to it and, frankly, a pro-Trump bent to it.

 

You know, the lead political analyst, if you could call it that, at Sinclair is a man named Boris Epshteyn, former Trump campaign aide and a former Trump White House aide, who left the administration and immediately went into this role at Sinclair. His segments are called "Bottom Line with Boris." They are distributed, and they are required to run every day at Sinclair stations. And these are basically Trump talking points. And, I mean, you can go on YouTube, you can watch all of his clips in a row. They are 100 percent toeing the Trump line. And if they're not that, they're softball interviews with Trump administration officials.

 

AMY GOODMAN: Well, I mean, of course, people might know who Boris Epshteyn is, because during the campaign he was one of his spokespeople, always interviewed on TV. This is one of Boris Epshteyn's recent commentaries.

 

BORIS EPSHTEYN: It is important to note that voter fraud goes beyond stealing or miscounting ballots. Intentionally improper voter registration is absolutely a type of voter fraud. The Commission on Election Integrity has gotten to work. … The extent of voter fraud in our elections has been hotly debated between the left and the right. The president's commission has been established to come up with a factual, impartial answer to that question. The states should do everything within their power to cooperate with the commission. And that's the bottom line.

AMY GOODMAN: And that is required by every station to run, Andy Kroll?

ANDY KROLL: Yes, that's right.

AMY GOODMAN: This is another clip from a Sinclair station, featuring former Trump adviser Sebastian Gorka. The show was broadcast earlier this month.

 

SEBASTIAN GORKA: You do not make legislation out of outliers. Our big issue is black African gun crime against black Africans. It is a tragedy. Go to Chicago. Go to the cities run by Democrats for 40 years. Black young men are murdering each other by the bushel.

AMY GOODMAN: "By the bushel." That's former Trump adviser Sebastian Gorka referring to "black African [gun] crime" on "black [Africans]," saying black men are killing each other "by the bushel." Andy Kroll?

 

ANDY KROLL: Sebastian Gorka, of course, another alumnus of the Trump White House, who, upon leaving, went immediately to Sinclair and is now a talking head at Sinclair. So you see this trend of Trump officials going to Sinclair Broadcast Group and then them being put on the airwaves and either pushing a completely crazy message, that Sebastian Gorka just did, on a segment that was supposed to be about guns in America—

 

AMY GOODMAN: I mean, I think "outright racist" is a very—

 

ANDY KROLL: Outright racist, yeah.

 

AMY GOODMAN: —more accurate way to describe it.

 

ANDY KROLL: Yeah, it's hard to find the words to describe what that was. You have Boris Epshteyn, as well. His segment, that we just listened to, is basically advocacy for the Trump administration in its deeply flawed, inept supposed commission on investigating voter fraud, which, of course, in most cases, doesn't exist.

 

So, you have this message, and you have stations around the country that, in a lot of cases, just want to do local news. But as they come under the Sinclair umbrella, they are being told by headquarters, "You will run these segments." In Boris Epshteyn's case, Sinclair doubled down and tripled the number of times that Boris Epshteyn was required to be run by its stations. And so, this is the progression we're seeing this year. So we're only seeing a more pro-Trump message, at the same time that Sinclair is looking to gobble up more stations and consolidate its control.

 

NERMEEN SHAIKH: Well, could you talk, Andy, about the founder of Sinclair Broadcasting Group, David Smith?

 

ANDY KROLL: Yeah. David Smith is a media mogul with an incredible amount of sway over what goes on on the local airwaves. He's not well known on the level of, say, a Rupert Murdoch, for instance, even though the two men would, I think, consider themselves contemporaries or competitors.

 

David Smith built a small family company that had three TV stations, starting in the mid-'80s. They were based out of Baltimore. And he—by finding ways around the law and taking advantage of ways that the law was changed—in this case, deregulated—in the past few decades, he has grown Sinclair into this conservative TV behemoth that it is today, and one that stands to get even bigger if the Tribune Media merger goes through.

 

David Smith, longtime donor to mostly Republicans, though Democrats, as well, who are in a position to help his company. And today, you know, he throws a party for a Supreme Court justice, Clarence Thomas. He travels in a, you know, elite, rarefied group of Republican supporters. He's even bragged about dining at the White House with the president. So he is right at the top of a Republican-industry-donor pyramid, if you will. But he has managed to avoid the amount of attention that, say, a Rupert Murdoch or some other international media moguls that we do of have attracted.

 

AMY GOODMAN: And the merging of Sinclair and Tribune? I mean, these are the smaller local stations that dot the United States, you know, crisscross the United States.

 

ANDY KROLL: That's right. The deal would give, again, 42 television stations from Sinclair—or from Tribune into Sinclair. It would add more of those dots on the map, as you mentioned. Right now, Sinclair has no presence in Colorado. This would give it a major presence in Colorado. But it would also bring stations in the three largest media markets in the country into the Sinclair company: New York, WPIX; KTLA in Los Angeles; and WGN, one of the most famous broadcast companies in America, in Chicago. So this would really seal Sinclair's position as the sort of dominant broadcast company—and, of course, given that many more tens of millions of people who would be potentially seeing Boris Epshteyn, Sebastian Gorka, potentially Bill O'Reilly.

 

AMY GOODMAN: Now, when we were talking about Sebastian Gorka, just to understand, as he's talking about black African violence here in the United States, who he is, the whole controversy around him wearing that pin at the inauguration, of the Vitézi Rend, the newspaper The Forward reporting members of the Vitézi Rend elite order confirmed Gorka took a lifelong oath of loyalty to the Hungarian far-right-wing group, listed by the U.S. State Department as having been under the direction of the Nazi government of Germany during World War II. I mean, just the significance of what is being required by these local stations to run all over the country?

 

ANDY KROLL: Yeah. And Gorka is—if you watch that clip, or the roundtable that that clip comes from, which is available on Sinclair's website, I mean, Sebastian Gorka is more or less given an open mic to say what he thinks about, in this case, quote-unquote, "guns in America." We see where he took that theme. But he was a foreign policy aide in the Trump White House. He was not a domestic policy expert. He was not someone working on the issue of guns, for all that we know. And yet he is just given this platform, as he has been on several other occasions with Sinclair.

 

The company seems to have no qualms, given the background that you describe, the fantastic reporting that The Forward has done on his past. They seem to have no problem giving him that platform, just as they reportedly seem to be considering an arrangement with Bill O'Reilly, someone who, as you mentioned, has settled sexual harassment claims for tens of millions of dollars when he was at Fox News, to the point that Fox fired him.

 

AMY GOODMAN: Well, explain that last part. What do you understand is the state of these negotiations? And have they been stopped by this latest news of his $32 million settlement with a Fox host for sexual harassment?

 

ANDY KROLL: What I've heard and what I've seen reported in the past week is that there are negotiations underway between Sinclair and O'Reilly around either—whether it would be bringing him in as a host or a commentator or some kind of arrangement or partnership between O'Reilly having his own—potentially his own program, his own platform, and Sinclair as the megaphone, if you will, projecting that program, projecting O'Reilly out, using its empire of stations. Now, Sinclair has denied that it is talking with O'Reilly, and has repeatedly done that, though the reporting, that doesn't go for the official comment from Sinclair, would suggest otherwise.

 

I will say that I, you know, have talked to people in and around Sinclair, and among the rank and file, if you will, there is kind of shock and disgust that—in light of O'Reilly's sexual harassment settlements and all the allegations at Fox, that Sinclair would be thinking about considering a partnership with him has a lot of people there upset, concerned about their futures, whether they want to work there if Bill O'Reilly joins the company in some capacity.